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“10 x 10 – An Italian Theory”, published by Lombardi Editori, is Alessandro Enriquez ‘s first work, both author and interior stylist of the book.Prologue by Mariuccia Casadio and Chapters’ reviews by Giusi Ferré.A journey through flavours divided into 10 stages:Ennio Capasa, Albino Damato, Anna Dello Russo, Margherita Maccapani Missoni, Paola Navone, Fabio Novembre, Arnaldo Pomodoro, Eleonora Abbagnato, Ornella Vanoni, Rossella Jardini: 10 “special” personalities invite us to join their tables describing themselves through a series of interviews conducted by Alessandro Enriquez. With his confidential and persuasive manners, Alessandro is able to reveal their inner tastes and to make them confess a very strong attachment to their roots. Of course, all of these interviews start from a shared pleasure: the love of food. The ingredients come from faraway lands, they smell like childhood memories and sound like family secrets. On the other hand, the recipes are both made up and taken from the immensity of the Italian cuisine. According to Anna dell Russo oil is the main ingredient, it smells like Apulia so it means home. Ornella Vanoni makes a love promise to her city, Milan, with the typical yellow risotto whose taste reminds her of a beautiful song. The hundred thousands colors of Margherita Maccapanni Missoni and her family are suggested by foods like salmon pink, mustard yellow or mint green

From eclectic mind of Alessandro Enriquez takes life ‘10×10 An Italian Theory’: his ironic, unconventional and colorful philosophy of italianity, narrated through fashion, food and design, a brand new lifestyle concept.
It all started with a book, ’10×10 An Italian Theory’, develops into two accessories capsule collections in collaboration with Azzurra Gronchi and season after season enriches itself with design and food projects. The last creative achievement is the 10×10 An Italian Theory knitwear collection.
Young and fun, social and socialite, 10×10 An Italian Theory is a constantly work in progress project, hopefully destined to grow more and more, in Italy and not only… Stay tuned!10×10 AN ITALIAN THEORY TIMELINE
May 2012 – International Book’s Fair in Turin – 25th Edition: “10 x 10 – An Italian Theory” by Alessandro Enriquez launch, edited by Lombardi Editori and styled by the author himself.

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